نشریه رسانه های دیداری و شنیداری
پیاپی 15 (بهار 1390)

Crises are an inseparable part of today’s human life. Given the big role of media in different dimensions of human life as well as the increasing growth of using Internet and virtual space, identifying the role of these modern media (virtual media) in managing social crises is a necessity.
To reach its objectives, this research examines the works and views of experts in crisis and media management using interviews and descriptions. Content analysis was employed to analyze the interviews’ data.
Virtual space would be an effective tool in controlling a crisis at its different stages, if an appropriate strategy is adopted in due time.
There are various methods to alleviate the impacts of a crisis. Methods such as media tactics make use of communicative strategies. This article focuses on communicative and media methods in managing social crises.

The present study aims to examine the role of Aflak local channel in enriching the native culture of Lorestan Province. The research used a survey to collect required data. The subjects were individuals above 15 years of age in Khorramabad city, of whom some 400 were selected using Cochran formula through multi-sage cluster sampling. Finally, 400 questionnaires were filled in and the data were analyzed. The research findings show that Aflak Channel has been successful in enhancing certain components of Lorestan Province’s native culture.

As broadcasters are constrained to spend exorbitant expenditures while crossing from analog to digital, new service providers are winning the audience and confining the world of broadcasters by presenting new environments through the application of modern infrastructures such as Mobile Telecommunications, DSL Modems, Optic Fibers, Cable Networks.
Theaudience, who was satisfied with the past limited services, now desires new services and keeping them satisfied today is much more difficult. Intense competition among the actors of this scene defines new borders everyday which requires very subtle cautiousness and planning.
Those who have devised in advance how to respond to the demands of the audience in this competition and have equipped themselves with the appropriate technology will survive and continue acting while the existence of those who pay attention to the process of technological change only as far as the present day is concerned will become more and more limited in the straitened circumstance of challenging the fast technological change until they finally will give up to the competitors.
What organizations, companies and governments require is a Technology Path Analysis. So that they are able to prepare and manage the new circumstances before a change occurs and a new technology impacts the current situation. They should apply the propounded methods such as Scenario-Writing and Future-Proofing to cross the borders of anticipation and define the features of the future or in other words create their own future.

Budget is a significant leverage in planning and managing any organizations. Generally, all organizations seek to make the optimum use of their costs, reach the highest efficiency, and realize their defined objectives with least employment of resources. Management of human resources covers a number of issues including logical estimation, operational budgeting and financial independence which all have direct and close links with the method of employing human resources.
Paying more attention to the abovementioned issues and making them operational would improve the quality of media human resources, prompt higher motivation and more work, raise participative spirit and increase efficiency in such organizations. Managing financial resources through appropriate budgeting and based on defined objectives could enhance the efficiency of human resources to a level an organization deserves.
Drawing on different types of budgeting and their various stages in developing organizational operations, this article focuses on human resources or human capitals as the most essential resources in any organization, particularly in media organizations.

The Education Department of the Islamic Republic of Iran Broadcasting (IRIB), as the heart of the organization, should be the most effective, up-to-date and creative section of this “public university,” i.e IRIB. To realize this objective, the state-run organization has no choice but turning to modern methods of “learning management”, i.e. moving towards a learning organization.
Thus, the present article attempts to compare IRIB Education Department with learning organizations’ patterns and determine the gap between this department and a learning organization. It also compares the findings with those of a research carried out in the same department in the year 1383 (Iranian calendar) and finally offers strategies and measures helping the organization Education Department turn into a learning one.
The research employed a survey with subjects consisting of the department staff including instructors, managers and employees (except for logistics and service employees). The views of 100 individuals, selected randomly, were taken through questionnaires and finally analyzed.
The findings indicate that the average indices of a learning organization in IRIB Education Department in 1389 (Iranian calendar) compared to the year 1383 (Iranian calendar) have seen certain growth; however, this department is much far from a learning organization.

Introducing “aficionado” and the related stories, the present article examines origins of adoration art. It, first, explains the concept of “songster” and examines its variants in different regions around the globe. It, then, elaborates on the concepts of “Gusan”, “Awzan” and “aficionado”. The art of adoration has been introduced as one of the most important and essential components of Azerbayejan’s culture and folklore, and its capacities and principles are put forward.
It also, introduces verbal literature in two forms of poetry and literary writings as the most significant component of art/ritual of adoration.
The article, finally, examines the influence of an aficionado and adoration art on different aspects of temporary lives.

This article studies how music contributes to the effectiveness of health-related messages in Radio Salamat (Health). It mainly aims to shed lights on a number of issues including the the audience favorite music which makes the message more effective; and whether it is proper to broadcast certain pieces of music at defined times under music experts for the sake of tranquility of the audience. Given the nature of the research, a documentary method and a survey were employed to collect data through questionnaires and interviews. The subjects of this study were music audience and individuals having expertise on music. The views of 100 audience and 100 experts were examined in this research.
The findings show that the audience and experts pay enough attention to music and attach no less significance to music than to message itself. Furthermore, it is proper to broadcast certain pieces of music at defined times under music experts for the sake of tranquility of the audience. Of all music types, traditional music, pop music and classical music were orderly suggested by the audience to be broadcast between the programs in Radio Salamat. The experts in the related field emphasized on the consistency of music with text (message content). The experts in this study also deemed it proper to broadcast certain pieces of music at defined times under music experts for the sake of tranquility of the audience.